Reporting from Silicon Alley with vim & vigor
Etsy’s got a wonderous video campaign running. They’re producing individual indie films about craftspeople from across the world, like only an indie film maker could do. In the process, they’re promoting the love of hand made products and driving traffic to their site.
Telling stories works, and it’s easy to forget that sometimes the people just need great content. Sometimes it’s really that easy. From 22GL.
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